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Try for free

ThingsBoard Cloud

Choose your data region

Your data stays in the region you choose, for residency and compliance. No credit card required.

Rather run it yourself? Install on your own servers

ThingsBoard Cloud

Device management, data processing and visualization — fully managed by our team, on shared infrastructure or a dedicated private cluster.

  • No credit card
  • Running in under 5 minutes

Why ThingsBoard Cloud

For teams who want the platform running today, with the infrastructure handled.

All-in-one IoT Platform

From device connectivity through data processing to the end-user interface — no separate services to license, integrate and keep in sync.

We run it, you build on it

No servers to size, no patches to apply, no upgrade windows. Infrastructure, version upgrades, daily backups and round-the-clock monitoring are ours.

Built to stay up

Deployed across multiple availability zones with replicated storage, under a contractual uptime SLA.

Security & compliance

ThingsBoard is ISO 27001 and ISO 9001 certified, and every environment runs in ISO 27001 and PCI-DSS certified data centres.

Data residency you choose

ThingsBoard Cloud runs in North America or Europe. Private Cloud adds APAC, with the region chosen when your cluster is provisioned.

One platform, anywhere

ThingsBoard Cloud, Private Cloud, or your own infrastructure — moving between them moves your solution rather than rebuilding it.

ThingsBoard Cloud vs Private Cloud

Where the two differ — infrastructure and scale, reliability and operations, compliance, and what each one costs.

ThingsBoard Cloud vs ThingsBoard Private Cloud compared across infrastructure and scale, reliability and operations, compliance, and commercials
Feature Cloud Private Cloud
Best for Cloud Prototypes, MVPs and production up to a few thousand devices Private Cloud Enterprises, regulated industries and mission-critical fleets
Infrastructure & scale
Infrastructure model Cloud Shared multi-tenant environment Private Cloud Dedicated, isolated Kubernetes cluster
Tenants & users Cloud One tenant per subscription Private Cloud Unlimited tenants, customers and users
Devices included Cloud Up to 5,000 Private Cloud 5,000 and up
Throughput Cloud Up to 2B data points / month Private Cloud 2B+ data points / month
Region choice Cloud North America or Europe Private Cloud Europe, North America or APAC — AWS, Azure or GCP on request
Reliability & operations
Uptime SLA Cloud 99.9% Private Cloud 99.9%–99.99% by plan
Backups Cloud Automatic, managed by us Private Cloud Nightly snapshots in a separate region, 7-day retention
Maintenance windows Cloud Scheduled by us Private Cloud Suggested slots, or your choice from the Scale plan
Dev/Test environment Cloud Not included in Cloud Private Cloud Available as an add-on
Compliance
Certifications Cloud ISO 27001 and ISO 9001 certified Private Cloud ISO 27001 and ISO 9001 certified
Data centres Cloud ISO 27001 and PCI-DSS certified Private Cloud ISO 27001 and PCI-DSS certified
Data export on exit Cloud Via REST API and the dashboard Private Cloud Full encrypted database dump, 60 days to retrieve
Commercials
Starting price Cloud Free up to 5 devices, then from $49 / month for 50 devices Private Cloud From $1,499 / month for 5,000 devices
Per-device price at scale Cloud $0.30 / device / month, from 1,000 devices up Private Cloud $0.01 to $0.10 / device / month, lower as the fleet grows
White-labeling Cloud From the Pilot plan Private Cloud Included on every plan
Support Cloud Community on Free, then help desk from Pilot Private Cloud Support portal on every plan, dedicated engineer on Enterprise
Commitment Cloud Cancel anytime Private Cloud 30 days’ notice, no setup or cancellation fee

Start free, or talk to us

ThingsBoard Cloud is self-serve and running in five minutes. Private Cloud is a dedicated cluster our team manages for you, with a stronger uptime SLA and higher throughput.

Cloud

Free Free tier up to 5 devices

The fastest, shared-infrastructure start.

  • Shared multi-tenant environment
  • Under 5 minutes, self-serve
  • No card required to start

Private Cloud

From $1,499 Per month, 5,000 devices

A dedicated, isolated cluster with a stronger uptime SLA.

  • Dedicated, isolated Kubernetes cluster
  • Provisioned by our team in hours
  • 99.9%–99.99% uptime SLA

Prefer to run it yourself? ThingsBoard On-premises

ThingsBoard Cloud FAQ

ThingsBoard Cloud is a fully managed, scalable, and fault-tolerant platform for your IoT applications.

ThingsBoard Cloud offers flexible monthly subscription plans, with tiers based on the number of devices and the volume of messages they generate. We support 5 predefined plans to cater to different needs. The beginner plan includes up to 5 devices and 10 million data points. For more details, visit the ThingsBoard Cloud pricing page.

Pricing is based on the number of connected devices and the volume of messages they generate. Each plan has a fixed monthly fee, with the option to purchase additional entity packs and API call packs. In this case, the total monthly cost consists of the base fee for the selected plan plus additional charges for extra features. More details are available on the subscription plans page.

Yes, each plan includes specific API and rate limits. If needed, you can extend these limits by purchasing additional API call packs. Detailed limits for each plan are available on the subscription plans page.

Yes, we offer a free 30-day trial to let you explore ThingsBoard Cloud before committing to a paid plan.

The free trial includes access to all core features and Trendz Analytics tool with limited usage of devices, messages, and storage.

Yes, you can change your plan at any time, and billing will be adjusted accordingly.

ThingsBoard Cloud eliminates infrastructure management costs, offering a predictable monthly fee, whereas the on-premise version requires separate hosting infrastructure and maintenance efforts.

On-premises subscription plans include only the license fees and do not provide hosting services. This means you need to deploy ThingsBoard on an external cloud platform (AWS, Azure, GCP, etc.) or a local server (on-premise). Additionally, you are responsible for managing the infrastructure and maintaining the ThingsBoard server.

On the other hand, ThingsBoard Cloud offers the same platform as a fully managed service, hosted on ThingsBoard's infrastructure. This eliminates the need for separate infrastructure costs and maintenance efforts.

For example, the on-premises Pilot subscription costs $99, whereas the ThingsBoard Cloud Pilot subscription is priced at $149. The price difference is due to the hosting fee included in the Cloud subscription.

No, all standard features are included in the subscription. However, additional services such as application configuration, integrations, or consulting may incur extra costs. In addition, if you exceed the limits of your selected plan, you can purchase extra entity packs and API call packs for an additional fee.

If you exceed your limits, you may need to upgrade to a higher plan or reduce your usage. You can also purchase additional entity packs and API call packs; however, extra devices can only be purchased with the Business plan. If you reach the device limit, you will need to upgrade your plan.

ThingsBoard Cloud offers predefined base plans that can be further customized with additional entity packs and API call packs.

Yes, you can subscribe for a single month and cancel anytime.

Kindly refer to the subscription cancellation guide.

We recommend using the Version control feature to migrate your configurations. Telemetry data export can be achieved via REST API. Please, contact us in case migration assistance is needed.

Technically, you have to follow the same flow as for the migration from the Cloud to an on-premises platform instance. Please, contact us in case migration assistance is needed.

The White-Labeled Mobile App add-on provides you with a branded version of the ThingsBoard Mobile application. This includes your company's name, logo, colors, and other branding elements. The cost is $99 per month, plus a one-time setup fee of $1,000 to cover branding and configuration.

Billing is handled via Stripe and is charged monthly based on your selected plan. You can also pay annually with card or wire transfer. Please contact us to receive a custom invoice.

We accept credit and debit cards through Stripe. You can also pay annually with card or wire transfer. Please contact us to receive a custom invoice.

Sure. In this case, you must reach out to our sales team via contact us. If you have ongoing communication with the account manager or success manager on our end, please refer your request to that person.

We currently offer only a monthly subscription with automatic payments via Stripe. For annual payments, please contact our team to arrange a wire transfer invoice.

We offer Private Cloud plans for large-scale deployments with 10% discounts for annual payments; contact us for details.

You can access invoices and payment history via your ThingsBoard Cloud account dashboard.

If a payment fails, Stripe will retry the charge. If unresolved, your account may be suspended until payment is completed.

No, there are no hidden fees—pricing is transparent and includes all standard features.

Each plan includes predefined usage limits that you can find on the subscription plans page. You can also purchase additional entity and API call packs if required.

ThingsBoard Cloud offers predefined base plans that can be further customized with additional entity packs and API call packs.

ThingsBoard Cloud does not offer refunds for unused time if you cancel before the billing cycle ends.

When you change plans, Stripe automatically calculates the prorated charge based on your usage.

Currently, ThingsBoard Cloud does not provide a built-in billing module to charge end customers. However, you can create custom dashboards with backend integration between ThingsBoard and the payment system of your choice to set up billing for your application. If you would like our assistance with setting up billing, please contact us, and we'll be happy to propose such a configuration as an additional service.

Limits vary by plan; details can be found on our plans definition page.

Device usage is determined by the number of device entities created within your account.

Yes, ThingsBoard Cloud charges for all created device entities, whether active or inactive, since telemetry and attribute data for inactive devices are also stored.

If you exceed your limits, you may need to upgrade to a higher plan or purchase additional entity and API call packs.

Yes, you can upgrade your plan at any time to increase your limits, or you can purchase additional entity and API call packs as needed.

Brand the platform as your own. Fully customize it with your own logo, domain, color scheme, and menu items.

You can perform the migration on your own using the Version Control feature to transfer your configurations. Telemetry data can be exported via the REST API. Alternatively, the ThingsBoard team can provide additional migration assistance. Please contact us for more details.

Storage is included in your plan, but exceeding the limits may require upgrading your subscription or purchasing an additional storage pack. Storage limits vary by plan, you may see details on the subscription plans page.

No, dashboards are included in all plans.

API usage is included in your plan, but rate limits apply based on your selected tier. If needed, you can purchase additional API call packs to extend these limits.

API access may be throttled until the next billing cycle, or you can upgrade to a higher plan. Alternatively, you can purchase additional API call packs to extend your access.

Each plan has a predefined number of users. Limits vary by plan; details can be found on our plans definition page. If needed, you can purchase additional user packs to increase the number of users.

ThingsBoard automatically provisions certificates for your domain name using Let's Encrypt. Refer to the domain configuration guide. Custom certificate provisioning is available exclusively for Enterprise Cloud subscribers upon request.

The status page is in progress. While we continuously monitor system performance and strive to maintain our uptime SLA, our team remains dedicated to delivering high availability and reliability. Updates regarding service status will be available as we develop the status page further.

We use encryption, access controls, and best security practices to protect your data.

The ThingsBoard Cloud is hosted in an IaaS asset compliant with multiple standards, including SOC II, and ISO 27001.

Your data is stored in either North America or the EU, depending on the cloud region (US or European) you choose. With the Enterprise subscription, you can choose any region or specific country for data storage.

No, security and compliance features are included in all plans.

Yes, ThingsBoard Cloud supports multi-tenancy, with each tenant requiring its own subscription. Within a tenant, a customer hierarchy can be established, allowing tenant administrators to manage multiple customers under a single subscription. This structure provides sufficient flexibility and access control for most use cases, ensuring a well-organized and efficient management model. ThingsBoard Enterprise subscription offers multi-tenancy within a single plan.

Yes, you can export data via APIs or the ThingsBoard dashboard.

Your data will be retained for a short period before being permanently deleted.

Simply sign up on our website—no credit card required (North America or EU).

Once your free trial ends, you will need to add billing details so the system can automatically charge you for the new monthly renewal period after the initial free month expires.

Yes, all your data and configurations remain intact when upgrading.

Kindly refer to the subscription cancellation guide.

Canceling your subscription before the end of the billing cycle will result in the loss of funds allocated for the unused period.

No, refunds are not provided for mid-cycle cancellations.

All paid subscriptions provide access to the ThingsBoard Support Portal, allowing customers to submit support tickets and communicate directly with the support team. Startup and Business plans also include priority support.

Yes, we do provide 24/7 support. If this is what you're looking for, please contact us for a more detailed discussion about your specific needs.

You can use the contact us form and select the "Other" topic. Our account managers will assist you with any billing-related issues.

All of our documentation is available on our website, with no hidden information. Additionally, you can use our Github issues for community support.

Priority support is included with the Startup and Business plans.

Response times vary by plan; Private Cloud customers receive faster first-response targets.

Yes, we offer custom IoT development services designed to match your exact requirements. Whether you need a full-featured IoT platform, scalable architecture, or specific integrations, our IoT development team can help you accelerate time-to-market and reduce internal workload while ensuring long-term maintainability.

ThingsBoard Private Cloud is a fully managed, isolated ThingsBoard cluster that our team deploys and operates for you. We provision the infrastructure, keep the platform patched and monitored 24/7, run automated backups, and provide an uptime SLA of 99.9%–99.99%, depending on plan. During onboarding, you choose the region that best fits your compliance or latency requirements—EU, North America, or APAC. All environments are hosted in ISO 27001/PCI-DSS-certified data centers. Your engineers can stay focused on building IoT applications instead of managing DevOps.

  • On-premises deployments live on infrastructure you operate; you gain total control and customisation, yet you also own every patch, backup and compliance task.
  • ThingsBoard Cloud is the quickest way to try ThingsBoard: a SaaS environment that we maintain for you, but shared with other tenants.
  • Private Cloud is a fully managed, isolated cluster run by the ThingsBoard team, with a contractual 99.9%–99.99% uptime SLA and your choice of region—ideal when you need zero DevOps and firm availability commitments.

  • Zero DevOps overhead – no servers to set up, patch or monitor.
  • Guaranteed availability – written SLA of 99.9%–99.99%, with service-credit remedies.
  • Faster time-to-market – we stand up production clusters in 1-2 hours, not weeks.
  • Scalability – Kubernetes-based plans grow as device traffic spikes.
  • Predictable cost – one all-inclusive monthly fee replaces cap-ex plus staffing.

Uptime (%) = ((Total Time – Downtime) / Total Time) × 100.

Total Time – number of minutes in the billing month.

Downtime – minutes when core platform services are unavailable for the tenant (device endpoints, REST/WebSocket APIs, Rule Engine infrastructure, dashboards, telemetry DB).

We measure Downtime from incident detection to full service restoration.

Excluded from Downtime:

  • Scheduled maintenance announced at least 48 hours in advance
  • Emergency security patches
  • Force-majeure events or upstream cloud failures (e.g., cloud provider region outage)
  • Issues caused by customer-side logic (mis-configured Rule Chains, custom JS, connector errors, abusive API use, edge gateways, etc.)

Private Cloud is offered in three fixed tiers—Launch, Growth, and Scale—each designed to support different stages of your IoT deployment journey. The Enterprise plan is tailored for your use case and offers flexible architecture, pricing and custom SLA.

All plans are powered by Kubernetes, with built-in load balancers to ensure resilient, scalable operations. AWS is our first-choice IaaS, but Azure or GCP regions are also supported on request.

It is a configured process that regularly creates secure copies of the database with all telemetry, configurations, entities, and related data to avoid data loss in case of failure and enable recovery.

All plans include access to the ThingsBoard Support Portal for direct communication with the support team in case of questions related to ThingsBoard functionality.

Private Cloud ideal for companies that want to avoid investing in DevOps resources, reduce operational risk, and accelerate time to market. They are particularly beneficial for startups, SMBs, or enterprises scaling production systems who prefer to offload platform operations and upgrades to the ThingsBoard team under a clear SLA.

To select an appropriate Private Cloud plan, you’ll need to estimate your expected platform usage based on three key indicators:

1. Number of devices:

  • Navigate to the Home page of your ThingsBoard Tenant account.
  • Check the total number of devices currently connected.

2. Number of Messages per Day per Device:

  • Navigate to API Usage → Transport Messages chart
  • Find the monthly total of transport messages
  • Use this formula: Messages per day per device = (Monthly Transport Messages) / (Number of devices × Number of Days in Month)

3. Number of Data Points per Message:

  • In the same API Usage → Transport Messages chart
  • Identify the Data Points per Month figure
  • Use this formula: Data Points per Message = Data Points per Month / Transport Messages per Month

Once you’ve collected these three values, you can match your usage against the limits defined in each Private Cloud plan tier (Launch, Growth, Scale, Enterprise) to determine the best fit.

For more guidance, you can share these metrics with our team, we’ll be happy to help you size your environment.

No long-term lock-in. We simply ask for a 30-day written notice before shutdown so we can decommission resources cleanly.

During onboarding you pick the region that best fits compliance or latency needs (EU, North America, or APAC). All sites reside in ISO 27001/PCI-DSS-certified data centres.

You can request a complete encrypted database dump at any time. We generate a full PostgreSQL dump of all tenant-level tables (entities, telemetry, audit logs, custom metadata) and transfer it to you over a secure channel (SFTP or your own cloud bucket).

Because the export is a raw DB dump, you retain 100% data fidelity and can immediately restore it in another PostgreSQL instance or transform it into any machine-readable format you need. We normally fulfill export requests within 5 business days, and—in line with GDPR—can also execute verified deletion of all tenant data within 30 days of your erase request.

Yes. You remain the sole Data Controller; ThingsBoard acts as a Data Processor under a standard DPA. Data never leaves the region you select, and you have the right to access, port or delete it at will.

For security and SLA compliance we do not expose Sysadmin by default. If your workflow truly needs low-level access, we can provide read-only credentials to metrics/Kubernetes dashboards under an additional NDA.

Private Cloud is designed with enterprise-grade security at its core. Access to the infrastructure is limited to authorized ThingsBoard personnel only, with regular audits and monitoring in place. We follow industry best practices for patch management, vulnerability scanning, and secure software development. For added protection, customers may also enable 2FA, dedicated VPN tunnels, and audit logging depending on their plan.

All Private Cloud upgrades—whether minor patches or major version releases—are scheduled in coordination with the customer. This ensures full transparency, minimizes disruption, and allows your team to prepare in advance. Our team handles the entire upgrade process and provides clear communication before and after each change to maintain operational continuity and SLA compliance.

Upgrades are possible at any time, but they are not initiated automatically. The ThingsBoard team continuously monitors your resource usage and data point throughput. If your consumption exceeds the thresholds defined for your current tier, our team will notify you and guide the process of upgrading to a higher plan. This ensures uninterrupted service and SLA compliance. You can also request an upgrade proactively if you anticipate growth or require additional capabilities.

Service reviews and architecture consultations are a specialized, ongoing service available exclusively to ThingsBoard Private Cloud customers. These sessions provide structured, high-level guidance from a senior ThingsBoard engineer who collaborates with your team regularly. You’ll receive proactive recommendations on best practices, performance tuning, and scalable architecture design tailored to your evolving use case.

This service is not included by default and can be purchased separately for customers who require advanced architectural guidance and regular expert engagement. Contact us for more details.

Ready to build on ThingsBoard Cloud?

Start free on ThingsBoard Cloud in under five minutes, or talk to our team about a dedicated Private Cloud cluster.

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