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ThingsBoard Cloud

Choose your data region

Your data stays in the region you choose, for residency and compliance. No credit card required.

Rather run it yourself? Install on your own servers

White Labeling

White labeling lets businesses customize the ThingsBoard Edge interface — logo, colors, and branding — to match their own corporate identity. Settings propagate to Edge instances through an ownership hierarchy.

White-labeling settings follow an ownership hierarchy: system administrator settings can be overridden by the tenant, which can be overridden by the customer, and so on.

This hierarchy extends to Edge instances:

  • Tenant-owned Edge — white-labeling settings are taken from the tenant level, merged with those from the system administrator.
  • Customer-owned Edge — white-labeling settings are taken from the customer, merged with those from the tenant and system administrator.

The displayed interface depends on the account used to log in. For example, if a user logs in to a customer-owned Edge with a tenant account, they will see the tenant’s interface.

On the Edge, domain-based branding is not used. The appearance of the Edge login page depends on ownership only.

For example, when a user navigates to a customer-owned Edge, the customer’s white-labeling login configuration is applied.

White-labeling configuration for Edge follows the same approach as for the Platform. See the Platform documentation for detailed instructions: