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ThingsBoard Cloud

Choose your data region

Your data stays in the region you choose, for residency and compliance. No credit card required.

Rather run it yourself? Install on your own servers

Legacy Subscription Plans

ThingsBoard Cloud subscription plans were based on five fixed tiers. The main plan characteristics are entity limits, API limits, white-labeling availability, and support level.

Entity Maker Prototype Startup Business Business+
Devices 30 100 500 1,000 2,000
Assets 30 100 500 1,000 2,000
Customers 2 50 100 500 1,000
Users 5 50 100 500 1,000
Dashboards 25 100 200 500 1,000
Rule chains 5 20 50 100 200
Integrations 1 5 10 20 40
Converters 5 25 50 100 200
Scheduler events 5 20 50 100 200
Limit Maker Prototype Startup Business Business+
Transport messages 5M 50M 250M 500M 1B
Transport data points 10M 100M 500M 1B 2B
Rule Engine executions 25M 250M 1B 2B 4B
JavaScript executions 1M 10M 50M 100M 200M
Default storage TTL 60 days 180 days 365 days 365 days 365 days
Data point storage days 300M 10B 100B 200B 400B
Alarms TTL 60 days 180 days 365 days 365 days 365 days
RPC TTL 60 days 180 days 365 days 365 days 365 days
Alarms/month 200 4K 20K 40K 60K
Emails/month 100 2K 10K 40K 80K
SMS/month 0 100 500 1,000 2,000

K = 1 thousand, M = 1 million, B = 1 billion.

Rate limits are enforced per second, per minute, and per hour.

Tenant transport rate limits scale with the subscription plan.

Metric Maker Prototype Startup Business Business+
All transport messages 200/s · 6K/min · 140K/h 2K/s · 60K/min · 1.4M/h 10K/s · 300K/min · 6M/h 20K/s · 600K/min · 12M/h 40K/s · 1.2M/min · 24M/h
Telemetry messages 100/s · 3K/min · 70K/h 1K/s · 30K/min · 700K/h 5K/s · 150K/min · 3.5M/h 10K/s · 300K/min · 7M/h 20K/s · 600K/min · 14M/h
Telemetry data points 200/s · 6K/min · 140K/h 2K/s · 60K/min · 1.4M/h 10K/s · 300K/min · 7M/h 20K/s · 600K/min · 14M/h 40K/s · 1.2M/min · 28M/h
Integration messages 100/s · 3K/min · 70K/h 1K/s · 30K/min · 700K/h 5K/s · 150K/min · 3.5M/h 10K/s · 300K/min · 7M/h 20K/s · 600K/min · 14M/h

Device-level rate limits are the same across all plans.

Metric Value
All transport messages 200/s · 6K/min · 14K/h
Telemetry messages 100/s · 3K/min · 7K/h
Telemetry data points 200/s · 6K/min · 14K/h
Integration messages 100/s · 3K/min · 7K/h
Metric Value
REST requests (Tenant) 100/s · 2K/min
REST requests (Customer) 50/s · 1K/min
Metric Value
Updates per session 1K/s · 10K/min
Sessions (Tenant) 1K
Subscriptions (Tenant) 20K
Sessions (Customer) 500
Subscriptions (Customer) 10K
Sessions (Public user) 250
Subscriptions (Public user) 5K
Sessions (Regular user) 100
Subscriptions (Regular user) 2K
Queue messages per session 500

White labeling lets you apply a custom logo and color scheme to the ThingsBoard web UI and email templates without coding or a service restart.

The white-labeling feature is available for Prototype and Startup subscription plans. It is not included in Maker, Business, or Business+ plans.

To switch to a different subscription tier, follow the steps described in the Update plan section of the billing management guide.