Subscription Plans

ThingsBoard Cloud uses a flexible pay-as-you-go model. Choose a subscription plan that matches your project scope, then top up entity and API limits on demand.

See Pricing for current pricing and to manage your subscription.

Plan	Target audience	Price
Free	Start exploring features	$0/month
Prototype	PoCs and MVPs	$49/month
Pilot	Upcoming IoT projects	$149/month
Startup	Defined long-term projects	$399/month
Business	Scalable IoT growth	$749/month

Entity	Free	Prototype	Pilot	Startup	Business
Devices	5	50	100	500	1,000
Assets	5	50	100	500	1,000
Customers	2	5	50	100	200
Users	5	10	50	100	200
Dashboards	5	50	100	200	500
Rule chains	3	5	20	50	100
Integrations	1	3	5	10	20
Converters	3	10	15	25	50
Scheduler events	5	10	100	250	500

Limit	Free	Prototype	Pilot	Startup	Business
OTA package upload size	50 MB	50 MB	50 MB	50 MB	50 MB
Total OTA package storage	512 MB	512 MB	1 GB	2 GB	4 GB
Resource file upload size	10 MB	10 MB	25 MB	25 MB	25 MB
Total resources storage	512 MB	512 MB	1 GB	2 GB	4 GB

The Total resources storage limit caps the combined size of all files in the Resources library (Resources section of the main menu). OTA packages are stored separately and have their own quota: each upload is capped at 50 MB, and the Total OTA package storage limit caps the combined size of all packages per tenant.

Limit	Free	Prototype	Pilot	Startup	Business
Transport messages	0.5M	5M	50M	250M	500M
Transport data points	1M	10M	100M	500M	1B
Rule Engine executions	3M	30M	250M	1B	2B
JavaScript executions	100K	1M	10M	50M	100M
Data point storage days	30M	1B	10B	100B	200B
Alarms	200	1,000	4,000	20,000	40,000
Emails	100	1,000	2,000	10,000	40,000
SMS	0	10	100	500	1,000
AI credits	2.5M	4M	6M	8M	16M

Time-series and alarm data are automatically expired after the retention period. The Default storage TTL applies to time-series data unless you override it (see Data point storage days). The Alarms TTL and RPC TTL are fixed by your plan.

Limit	Free	Prototype	Pilot	Startup	Business
Default storage TTL	30 days	60 days	180 days	365 days	365 days
Alarms TTL	30 days	60 days	180 days	365 days	365 days
RPC TTL	30 days	60 days	180 days	365 days	365 days

Data point storage days are calculated for all time-series data points stored in the database. The platform multiplies the number of data points by the number of days those data points are stored. The number of days is taken from the TTL applied to each data point.

The Default storage TTL of your plan is used when no other TTL is set. You can override it in the Save Time Series rule node or with the TTL metadata field of a message; both take the value in seconds (for example, 31536000 for 365 days). This lets you optimize storage consumption: for example, store raw data for 3 months and aggregated data for 3 years by using a specific calculated field. The max allowed TTL for ThingsBoard Cloud is 5 years. ThingsBoard Private Cloud can support a longer TTL.

Data point storage days are counted at the moment data is written. Each stored data point adds its full TTL to the counter of the current subscription period:

data point storage days (DPSD) = data points × TTL (days)

• The DPSD is counted immediately, not day by day. Increasing the TTL from 30 to 365 days makes each new data point consume 12 times more of the limit in the same month.
• A TTL shorter than one day counts as one day. Partial days are rounded down.
• Only time-series data counts. Attributes do not.
• A data point value is counted in chunks of 512 characters. If a string or JSON value exceeds this length, the initial data point turns into multiple points using the formula: total number of characters / 512, rounded up to the nearest whole number (examples: 300 characters → 1 data point; 512 characters → 1 data point; 513 characters → 2 data points). Numeric and boolean values always count as one data point.

Single message. A device sends {"temperature": 22, "humidity": 45, "battery": 87} (3 data points) with a 30-day TTL: 3 × 30 = 90 data point storage days.

Fleet on the Pilot plan. 100 devices send 10 keys every minute:

• Data points per month: 100 × 10 × 43,200 messages = 43.2M
• With the default 180-day TTL: 43.2M × 180 = 7.78B, within the 10B limit
• With TTL overridden to 365 days: 43.2M × 365 = 15.77B, exceeds the limit

Raw and aggregated data. Same fleet. Raw data is retained for 30 days. Aggregated data is kept for 365 days:

• Raw: 43.2M × 30 = 1.30B
• Hourly aggregates: 100 × 10 × 720 = 720K data points × 365 = 0.26B
• Total: 1.56B, about 10 times less than storing raw data for a year

To use this limit efficiently, see how to configure time-series data retention.

Rate limits are enforced per second, per minute, and per hour. When a rate limit is breached, the platform rejects excess messages and notifies the tenant administrator.

Tenant transport rate limits scale with the subscription plan.

Metric	Free	Prototype	Pilot	Startup	Business
All transport messages	100/s · 2K/min · 75K/h	1K/s · 30K/min · 750K/h	2K/s · 60K/min · 1.5M/h	10K/s · 300K/min · 7.5M/h	20K/s · 600K/min · 15M/h
Telemetry messages	50/s · 1K/min · 35K/h	500/s · 15K/min · 350K/h	1K/s · 30K/min · 700K/h	5K/s · 150K/min · 3.5M/h	10K/s · 300K/min · 7M/h
Telemetry data points	100/s · 2K/min · 70K/h	1K/s · 30K/min · 700K/h	2K/s · 60K/min · 1.4M/h	10K/s · 300K/min · 7M/h	20K/s · 600K/min · 14M/h
Integration messages	50/s · 1K/min · 30K/h	500/s · 15K/min · 350K/h	1K/s · 30K/min · 750K/h	5K/s · 150K/min · 3.5M/h	10K/s · 300K/min · 7.5M/h

Device-level rate limits are the same for all paid plans. The Free plan has lower limits.

Metric	Free	Prototype	Pilot	Startup	Business
All transport messages	50/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h
Telemetry messages	50/s · 600/min · 7K/h	100/s · 600/min · 7K/h	100/s · 600/min · 7K/h	100/s · 600/min · 7K/h	100/s · 600/min · 7K/h
Telemetry data points	100/s · 2K/min · 15K/h	200/s · 2K/min · 15K/h	200/s · 2K/min · 15K/h	200/s · 2K/min · 15K/h	200/s · 2K/min · 15K/h
Integration messages	50/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h	100/s · 1K/min · 15K/h

Aggregate limits applied across all devices connected through a single gateway.

Metric	Free	Prototype	Pilot	Startup	Business
All transport messages	100/s · 2K/min · 60K/h	1K/s · 30K/min · 360K/h	1K/s · 30K/min · 360K/h	1K/s · 30K/min · 360K/h	1K/s · 30K/min · 360K/h
Telemetry messages	50/s · 1K/min · 30K/h	500/s · 15K/min · 180K/h	500/s · 15K/min · 180K/h	500/s · 15K/min · 180K/h	500/s · 15K/min · 180K/h
Telemetry data points	100/s · 2K/min · 60K/h	1K/s · 30K/min · 360K/h	1K/s · 30K/min · 360K/h	1K/s · 30K/min · 360K/h	1K/s · 30K/min · 360K/h

Metric	Free	Prototype	Pilot	Startup	Business
REST requests (Tenant)	100/s · 1K/min	100/s · 2K/min	100/s · 2K/min	100/s · 2K/min	100/s · 2K/min
REST requests (Customer)	50/s · 500/min	50/s · 1K/min	50/s · 1K/min	50/s · 1K/min	50/s · 1K/min

Metric	Free	Prototype	Pilot	Startup	Business
Updates per session	1K/s · 5K/min	1K/s · 10K/min	1K/s · 10K/min	1K/s · 10K/min	1K/s · 10K/min
Sessions (Tenant)	50	100	1K	2K	4K
Subscriptions (Tenant)	2K	2K	4K	20K	40K
Sessions (Customer)	50	50	500	1K	2K
Subscriptions (Customer)	1K	1K	2K	10K	20K
Sessions (Public user)	20	100	250	250	250
Subscriptions (Public user)	1K	1K	5K	5K	5K
Sessions (Regular user)	20	50	100	100	100
Subscriptions (Regular user)	400	1K	2K	2K	2K
Queue messages per session	100	250	500	500	500

K = 1 thousand, M = 1 million.

Queue availability depends on your subscription plan.
All plans include the same default queues: Main, HighPriority, and SequentialByOriginator.

Capability	Free	Prototype	Pilot	Startup	Business
Rule Engine	Shared	Shared	Shared	Isolated	Isolated
Queue partitions	Shared	Shared	Shared	1 per queue	3 per queue

• Shared — your tenant’s messages are processed by a shared Rule Engine pool. The three default queues are available, but you cannot modify their settings or create custom queues.
• Isolated — your tenant gets dedicated Rule Engine resources with pre-configured queues. Higher partitions allow more parallel processing.

All plans share the same calculated fields configuration:

Parameter	Value
Max calculated fields per entity	10
Max arguments per calculated field	10
Min scheduled update interval	10 seconds
Max relation level per argument	2
Max related entities per argument	1,000
Max data points per rolling argument	1,000
Max state size	32 KB
Min deduplication interval	10 seconds
Min aggregation interval	60 seconds

Increase limits on demand without changing your plan.

Pack	Contents	Price
Extra Device Pack	+50 devices, +50 assets	$15
Extra Customer Pack	+10 customers, +10 users	$10
Extra Integration Pack	+1 integration, +1 converter	$10
Extra Calculated Field	+1 calculated field per entity	$5

Pack	Contents	Price
Traffic Pack	+2.5M transport messages, +5M data points	$5
Compute Pack	+5M Rule Engine executions, +1M JavaScript executions	$25
Storage Pack	+1B data point storage days	$10
Alarm Pack	+1,000 alarms/month	$1
Email Pack	+1,000 emails/month	$1
SMS Pack	+100 SMS/month	$15
AI Credits Pack	+1M AI credits	$5

Add-on	Description	Availability
White Labeling	Custom branding for web UI, email templates, and login pages	Included from Pilot plan
Edge Computing	Local data processing on edge devices	Available as add-on
Trendz Analytics	Business intelligence and predictive analytics	Available as add-on

To cancel, go to Plan and billing → click Cancel subscription → confirm.